What is Trust Flow and Citation Flow

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Exacty What is Trust Flow and Citation Flow?

There are a lot of different technical terms when analyzing websites, and one of the common questions is: what is trust flow and citation flow? Hopefully this post sheds some light on the question.

Trust flow is considered a more effective measure of a website’s quality than domain authority, because domain authority can be more easy to manipulate. According to Majestic, trust flow is generally weighted by the number of clicks from a set of trusted sites to a given URL or domain. This means trust flow is determined by traffic and the type of links to the site.

Overall, trust flow measures how trustworthy a URL is. This is based on a backlinks of the site and its association to trusted and aged domains. The links that come from trusted sites are rated higher than those coming from less trusted sites. These values range between 0 and 100. So trust flow is generally a measure of the quality of a site. If the links are authentic, high quality and relevant, it increases trust flow. Trust flow is more difficult to improve than citation flow, because citation flow is based more on the number of links, rather than the quality of links. As a result, sites with higher trust flow can have higher organic traffic as it is rewarded by search engines.

Citation flow measures how influential a specific URL might be based on the number sites linked to it. The more links the URL has, the higher the citation flow will be. If citation flow is significantly higher than trust flow, it may indicate a lot of low quality links. Citation flow is also based on a value between 0 and 100.

Topical trust flow measures the relevancy of the links going to a site. This can be useful in competitor analysis, as you can look at SERP results and filter them for the ones that are in your same niche and then analyze those sites.