This post is going to talk a little bit about the process of targeting customer traffic. A lot of people go about attempting to garner traffic in a random fashion without really thinking about who they are targeting and what types of traffic are best suited for their primary customer base.
The first step is to recognize the difference and differentiate between targeted traffic and non-targeted traffic. As an effective online marketer, you want to focus all your energy on targeted traffic, because non-targeted traffic is where ineffective marketers get lost. Non-targeted traffic is basically the random people who are apathetic about the product you are selling, which means this type of traffic is the hardest to convert.
For example, if you are selling a muscle-building supplement, you’re not going to have an easy time selling your product to elderly grandmothers that don’t care about working out or bodybuilding at all. You will have the most luck targeting avid gym goers who are obsessed with their physiques. These are the people that are actively searching for your product, and you just have to point them in the right direction and explain to them why your product is better than the competition.
So how do you go about identifying the best targeted traffic for your product? The answer to this is you basically want to be like an FBI profiler and create a profile of your ideal customer. You have to think about the needs, wants, habits, and pain points of your perfect customer. And the more specific you get with this exercise, the more effective it will be at getting you the best results. You also want to find customers who have a proven track record of buying similar products.
Some questions you want to be asking are:
What are the demographics of the customer?
How old are they?
Are they male and/or female?
What traits do they have?
What are their likes and dislikes?
What habits and hobbies do they have?
What are their physical characteristics?
What kind of job do they have?
Where do they live?
This distinguishing between targeted and non-targeted traffic is the first step of the 3 M’s of sales: having the right market, the right media, and the right message. Once you have determined the right market by focusing on targeted traffic, you need the right media to market your customer with. You don’t want to focus on media that your targeted customer doesn’t consume, because you will just be burning cash by spending money on advertising that doesn’t generate leads. These days, one of the most effective advertising platforms is social media, because it is so versatile and virtually used by everyone these days. And even better, platforms like Facebook provide options to laser-target your audience by focusing on the interests that they like.
Finally, you need the right message for your audience. You want to focus on the needs and pain points of your audience. Going back to the gym enthusiast example, workout junkies are obsessed with and take great pride in building their physiques and will go to serious lengths to achieve their goals. Their priority in life is to improve their fitness and physiques as much as they can, and pain points can be hitting a plateau where they cease to see results. By offering a product that can offer a solution to this problem, such as a performance enhancing supplement or training guide, you can help them relieve this pain point. The message must be focused on addressing these needs and demonstrating how you can benefit them.
One mistake that many beginner marketers make is deciding that they want to start with free traffic and avoid paid traffic. However, the term free traffic is somewhat of a misnomer, as all traffic has a cost to acquire. When it comes to free traffic, this cost is in the form of time and effort, which can represent significant opportunity costs. Free traffic methods include video blogging on Youtube and SEO, but these methods can take a long time before you see results, if you are good enough to see results at all.
However, a much more direct, immediate, and measurable method is paid traffic. Once you spend the money, generally you see an immediate impact, which allows you to determine the exact ROI of your advertising campaign. This allows you to make adjustments to your marketing strategy and maximize your results.
Most importantly, paid traffic is scalable. Scaling is the technique that allows you to take a 5-figure business to a 6-figure business, and a 6-figure business to a 7-figure business. The secret to business growth and scaling is the technique of reinvesting. Even if you start with a small budget, by reinvesting all your profits into your business and generating more paid traffic, you have the ability to grow your business exponentially. Once you have a proven system that generates profits, instead of buying fancy toys and blowing your cash on fun, if you reinvest those profits into this proven business system, you can scale to the moon and your growth can be astonishing. There have been many business owners who made the fatal mistake of blowing their profits on personal extravagances instead of reinvesting the cash into their business. They learned the hard way that traffic is the lifeblood of business, and that this lifeblood requires cash to generate. Every sale has a cost, and when you run out of capital to generate these sales, your business is dead.
However, scaling also has its risks. Smart scaling is the name of game, because you can easily blow your entire budget by scaling a failed ad campaign that doesn’t generate more sales than your advertising costs. This is why it is vital to know the long term value of each customer. You must determine how much each customer is worth, and your ad spend should be much less than this number, or you risk going broke, which can be devastating.
The key to knowing your numbers is tracking all the sources and avenues you have that are generating your leads. This is especially important if you have multiple streams of leads, because you want to know what your best lead sources are so that you can reinvest the bulk of your budget in these vehicles to maximize your sales. One of the best tools for tracking leads isLink Master, which tracks the number of unique clicks each of your links is getting. It also allows you to create your own links using urls from your own website that are redirected to your desired destination sites.
Finally, one of the best methods that the top internet marketers use to generate traffic is through email marketing. The basic premise is you want to offer potential customers an attractive gift in exchange for their email information so that they will become a part of your audience. You want to always make sure that you have value to offer and consistently deliver the goods, because this is the best way create loyal customers. Once you have a significant email list, by offering excellent value to your customers, you can generate tons of traffic and sales just by sending simple emails. This is one of the best ways to get started on your 6-figure and even 7-figure business. If you want to learn how to do this, here is an excellent training course that shows you exactly how a top marketer created his own 8-figure business with email marketing.